The English top-flight football, Premier League has announced a tie-up with the sports entertainment company, Sorare. This new four-year agreement will provide fans with a new digital card experience.
The contract will allow the platform to publish player cards from all 20 English Premier League teams as part of its free-to-play online fantasy football game, giving fans another way to interact with clubs and players.
Richard Masters, Chief Executive of the Premier League, commented, “The way that supporters follow their favourite teams and players is evolving and the Premier League is always looking for ways to engage with fans.
“Sorare’s digital cards and innovative online game represent a new way for them to feel closer to the Premier League whether they are watching in the stadium or from around the world. We believe that Sorare are the ideal partner for the Premier League and we look forward to working closely together.”
Premier League aficionados can now purchase, sell, gather, and create a team using officially licensed digital player cards, and vie for incentives in Sorare’s free fantasy football game.
Sorare has also recently launched gameplay characteristics to commemorate the partnership agreement, such as league-specific contests, draft-based gameplay, and capped-mode competitions.
Nicolas Julia, CEO and Co-Founder of Sorare, said, “The Premier League is a truly global competition and has been the home to so many iconic moments and players over the last 30 years. As football fans ourselves, this partnership is something we’ve dreamt of since we founded the business.
“It’s a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we’re extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB. We’re incredibly excited and can’t wait to see fans play with Premier League cards in our tournaments.”