The 2024-25 Premier League (PL) season promises to be another exhilarating chapter in the league’s storied history. With the addition of Leicester City, Ipswich Town, and Southampton, the competition for places is set to intensify. The battle for the title is anticipated to be a fierce contest, with Manchester City aiming to maintain their dominance while facing stiff challenges from Liverpool, Arsenal, and other contenders. The race for European qualification and the fight to avoid relegation will keep fans on the edge of their seats.
As the 33rd season of the Premier League and the 126th season of top-flight English football, the league’s global appeal continues to soar. Broadcast in over 180 countries, it has cemented its status as a worldwide sporting phenomenon. The renewal of classic rivalries, such as Manchester United versus Liverpool and Arsenal versus Tottenham, adds to the league’s magnetic allure.
The premier English football competition’s success is not solely attributed to on-pitch action. A network of strong partnerships has been instrumental in elevating the league to global prominence. These partnerships have been pivotal in driving the Premier League’s international success, enhancing the fan experience, and solidifying the league’s position as a leading sports property.
EA SPORTS FC: Lead Partner
The long-standing partnership between the Premier League and EA SPORTS FC has seen the video game giant evolve from a licensed partner to a lead partner. This collaboration has brought the excitement and authenticity of the league to millions of fans worldwide through the popular EA SPORTS FC franchise.
Barclays: Official Bank
While no longer the title sponsor, Barclays remains a significant partner as the league’s official bank, continuing a relationship that began in 2001.
Guinness: Official Beer
In a strategic move, Guinness became the official beer of the Premier League in 2024. This partnership expanded the brand’s reach beyond its traditional rugby focus and into the massive football market.
Hublot: Official Timekeeper
Since 2020, Hublot has been the official timekeeper, aligning its brand with the competition’s prestige and capturing a global audience.
Nike: Official Ball
A long-term partner, Nike has provided the official match ball since the 2000/01 season. The entity’s commitment extends beyond product supply, with involvement in community initiatives.
Oracle: Official Cloud Partner
Oracle’s cloud technology has revolutionized the fan experience by providing real-time match insights and powering the league’s vast video archive.
Avery Dennison: Official Licensee
As the official supplier of names, numbers, and sleeve badges, Avery Dennison plays a crucial role in the league’s visual identity.
Panini: Official Licensee
Panini brings the competition to life through collectible cards and stickers, connecting fans with their favourite teams and players.
Sorare: Official Licensee
Sorare’s digital player cards offer a new way for fans to engage with the elite European league through fantasy football and collectible platforms.
Rezzil: Official Licensee
This partnership aims to revolutionize the football experience through immersive virtual reality technology for fans and players.
Football Manager: Official Licensee
The iconic football simulation game has deepened its connection to the Premier League, offering fans an even more authentic managerial experience.