The Premier Handball League (PHL) has launched a promo campaign ‘It’s a Different Ball Game’ which is going live across Viacom18‘s Sports 18-1 (HD & SD) and Sports 18 Khel and JioCinema.
The promotional campaign portrays the essence of India, which is a place of numerous sports, starting with cricket, which commands the highest market share, but also expanding to include other sports like Kabaddi, Football, Volleyball, and many others. In India, handball has a lengthy and obscure history. The quickest Olympic sport in the world will finally receive its due in India owing to the Premier Handball League, which will enthral the Indian audience with high-octane action.
The promotional video shows a variety of sports being played throughout India, with handball players taking over all the fields and directing spectators from all walks of life to the handball stadium to see the PHL, a brand-new league.
Abhinav Banthia, President of Bluesport Entertainment Pvt. Ltd, said, “We all know that Handball has existed in the country for a long time and the sole objective of the campaign was to showcase how India is going to awaken and accept a sport that they haven’t seen on their screens and stadium before. We have seen many hero stories coming from a number of new sports leagues that have emerged. Premier Handball League is the very launchpad which was needed for the players to not only showcase their skills to India but at a global level. On June 8th, India will be treated to a truly ‘Different Ball Game’.”
Shikhar Naad Qureshi, the son and student of the renowned drummer and composer Taufiq Qureshi, created the promotional video’s background score. Taufiq performs his signature voice and breath percussions, adding a genuine element of excitement to the entire campaign while maintaining its dual urban/rural theme.
“When I was approached to score the vocal percussions for the film, I was completely intrigued by the concept. I was surprised, how the sport is really popular in rural India and has a rich history, but yet hasn’t found its day in the sun at a national level. I along with Shikhar Naad, designed the music keeping rural India’s calling for the sport, and the backgrounds from where, most players emerge, also, connecting it with the kind of contemporary audiences, the league wants to appeal to. I am hopeful that the campaign really does wonders in drawing viewers for the league,” said Mr Qureshi
The PHL is sanctioned by the South Asian Handball Federation and is associated with the AHF. The competition, which will consist of six teams – Delhi Panzers, Rajasthan Patriots, Garvit Gujarat, Golden Eagles Uttar Pradesh, Maharashtra Ironmen, and Telugu Talons – is set to begin on June 8, 2023, and will run until June 25, 2023, at the Sawai Mansingh Indoor Stadium in Jaipur, crowning the first PHL Champion.