iGaming brand Premier Bet recently announced their deal with Serie-A giants AC Milan. The deal will see Premier Bet become the official betting partner in Africa.
This deal will help AC Milan to expand its outreach in the African continent considering the club’s following in that region. AC Milan who finished second in the Italian top-flight with 79 points in 38 games will go again this time to contest for the Serie-A title with their formidable comeback to becoming one of the top teams in Italy and will also play the Champions League next season.
The deal will provide a personalised fan experience with the start of the 2021/22 season that is scheduled to commence from August 22, AC Milan’s chief revenue officer stated that “Working with this fantastic brand will give us the opportunity to enhance our presence in a key market, such as the African continent, We are aware of AC Milan’s popularity in the region, which has been built over the years also thanks to some fantastic African players that have played for the club and can’t wait to do more in the region to connect our brand to its African fanbase”
With players like Zlatan Ibrahimovic in their squad, AC Milan is a serious contender for being the Italian champions. They fell short in the previous season which saw their city rivals, Inter Milan win the league.