PREM Rugby, the top-tier professional men’s rugby union competition in England, has forged a partnership renewal with Funding Circle, a financial technology company.
Funding Circle, the UK’s largest SME finance platform, has been a PREM Rugby partner since the 2022-23 season, and the expanded agreement will increase its matchday exposure, including a stronger on-pitch brand presence throughout Gallagher PREM matches.
The extended relationship will boost Funding Circle’s visibility throughout the sport, including more on-pitch involvement in branded PREM events.
The extension will also enhance Funding Circle’s commitment in original content through PREM Media House, giving fans access to players, clubs, and behind-the-scenes moments throughout the season through a distinct business-focused lens.
Kelly Cooke, Commercial Director of PREM Rugby, said, “Funding Circle has been a fantastic partner over the past four seasons and we’re delighted to be extending our relationship. They share our ambition and energy to engage rugby fans in new ways and invest in innovative matchday experiences that bring fans closer to the businesses that support their local teams, including giving out 12,000 bags of a Funding Circle-backed popcorn brand to fans at the recent Gallagher PREM Final. This renewed partnership will see Funding Circle grow its presence across the Gallagher PREM whilst continuing to enable our players to benefit from their services as they explore business ventures away from the pitch.”
Alexander Allen, Managing Director and Chief Customer Officer at Funding Circle, said, “We are pleased to extend our partnership with PREM Rugby. Our focus is to help local communities and small businesses thrive. By extending our partnership we’re continuing to back local businesses up and down the country, the same way they support the teams that make the Gallagher PREM such an exciting league to follow.”
In recent times, the league has also onboarded Defender, Land Rover‘s premium six-seater SUV, as the title partner of PREM Next Gen for club academies to nurture the country’s finest U18 rugby players.
