The Indian Street Premier League (ISPL), India’s pioneering tennis-ball T10 cricket tournament played inside a stadium, has inked a landmark sponsorship agreement with the global energy drinks company, Predator Energy, a division of the Monster BevCorp.
Through this deal, the energy drink brand has been named the league’s official energy drink partner.
The three-year sponsorship arrangement is worth INR 9.93 crore, including ₹INR 3 crore for the first year and a 10% yearly increase, highlighting the ISPL’s significant commercial potential and development.
Suraj Samat, League Commissioner and Core Committee Member, ISPL, said, “We are delighted to welcome Predator Energy to the ISPL family as our official energy drink partner. The association aligns with our mission to bring high-octane energetic action to cricket fans across the country. As ISPL provides a platform to fuel the dreams of aspiring cricketers, we look forward to inspire players and fans alike over the next three seasons with Predator Energy!”
The news follows the successful ISPL Season 2 Player Auction, which saw Abhishek Dalhor become the most expensive player at INR 20.50 lakh and 15-year-old Sharik Yasir join Srinagar Ke Veer, owned by Bollywood star Akshay Kumar. With the teams finalised and Predator Energy announced as a major brand partner, ISPL Season 2 is ready to provide an exciting blend of cricket and entertainment from January 26 to February 15, 2025 at Thane’s Dadoji Kondadev Stadium.
Ticket sales for the ISPL season 2 have gone live exclusively on the District by Zomato app, allowing fans to reserve their stadium tickets while enjoying the high-voltage matches. Ticket prices range from INR 199 to INR 499 for General Tickets and INR 2,000 to INR 3,500 for premium tickets, featuring complimentary food and drinks. Season tickets are available for INR 2,499 (General Ticket) and INR 15,000 (Premium Ticket), providing admission to all matches during the season.
“ISPL is India’s biggest sports & music carnival to celebrate the champion in each one of us. Season 2 promises to be bigger with thrilling action and blockbuster entertainment. With tickets now available, we invite fans from across the country to be part of this cricket festival and feel the energy live inside the stadium,” added Mr Suraj Samat.