The EFL Championship team, Portsmouth FC have developed a sponsorship agreement with Aura.com, an all-in-one digital security and identity theft protection company.
As principal partner, the brand has become the team’s back of shirt sponsor, along with Fratton End and Milton End sponsor for the 2025-26 season.
Even though Aura.com is a new brand at Fratton Park, the firm has a close relationship with the team as several of its investors are ardent Pompey fans and had season tickets for years. The strength of the collaboration has always been a reflection of this bond.
The firm provides digital safety for people and families, assisting users in safeguarding their personal information and staying secure online. Aura.com’s logo is inspired by the club’s illustrious past, with designs on the Fratton End wings giving homage to the beloved 1997-1999 KJC uniform.
Portsmouth FC, Director of Sales, Mark Judges, said, “We’re proud to continue our relationship with the team behind Aura.com. Their ongoing support, deep ties to the club and understanding of our heritage make them an ideal partner as we head into an exciting new season. We’re thrilled to see Aura.com take centre stage as our new Back of Shirt, Fratton End and Milton End sponsor.”
Aura.com VP of Growth Marketing, commented, “At our core, Aura is focused on protecting what matters most, from powerful parental controls to help families safeguard their children online to identity protection, fraud protection, dark web monitoring, antivirus, VPN and more. Everyone at Aura is excited for the new season and behind Pompey all the way, Play Up Pompey!”
