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Policybazaar launches new campaign starring Akshay Kumar for IPL 2020

Indian insurance aggregator and a global financial technology company, Policybazaar has launched a new ad campaign around Indian Premier League 2020 season, starring brand ambassador Akshay Kumar, showcasing the brand’s commitment towards its customers through the campaign “AapKiSideHai”.

The Campaign highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’s AapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, in every step of the way. Through this campaign, Policybazaar is now extending the brand’s promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new ad series also highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

The ads will air on television and various digital platforms during the IPL2020 season. 

According to our sources, the brand could be among the top 10 advertisers during IPL this year.

Samir Sethi, Head of Brand Marketing at Policybazaar.com. said, “While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer-centric brand, that is committed to stand by its customers, both pre and post purchase.”

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