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PokerBaazi.com launches two new films following its ‘You Hold the Cards’ campaign

The promotional campaigns will only be available for Indian audiences and will run throughout the ongoing Asia Cup 2022.

The online poker game, PokerBaazi.com has announced the release of two major advertising films following its ‘You Hold the Cards’ initiative featuring the Bollywood actor and company’s brand ambassador, Shahid Kapoor.

The promotional campaigns will only be available for Indian audiences and will run throughout the ongoing Asia Cup 2022.

PokerBaazi’s new marketing advertisements highlight a variety of the app’s additional content, such as emojis, throwables, real-time player stats, and several others, that make the gaming experience more fun and engaging.

Varun Ganjoo, Co-Founder and Marketing Director, Baazi Games, commented, “The journey so far has been rather overwhelming. We are thrilled to see the love and acceptance that the brand film has received from the audiences in merely a month of the ‘You Hold the Cards’ campaign. The campaign got us a big uptick across the user funnel and was impactful in communicating that Poker is a skill sport.

“With our next set of films, we are certain that our audience will be able to connect more deeply with the product USPs that the app has to offer. With the ‘You Hold the Cards’ campaign we intend to set the record straight that poker is a sport where you play with your skills and can have a lot of fun at the same time.”

Wieden+Kennedy framed and Daga Productions produced these functional films. The promotional videos will be seen on both digital and traditional media platforms.

Yash Daga, Director of KPRD Fiberboard Advertising Pvt. Ltd. & Daga Productions, said, “If you look at Shahid Kapoor’s journey, you will see that his unconventional choices had a big role to play in his achievements and that resonates a lot with what PokerBaazi represents – People can write their own destiny.

“This intersection of fun with talent, skills and attitude is an ever-expanding space. Both PokerBaazi and Shahid are acing with this mantra. As far as producing these films are concerned, we wanted to make the campaign more appealing while using some of the amazing features of the PokerBaazi app. We used some fun elements to make it an entertaining watch.”

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