The marquee poker tournament, the Poker Super League (PSL) has announced its digital streaming partnership with JioCinema.
With this development, JioCinema has been named the official streaming partner for the fifth season of this marquee league.
As per the deal, all the games of the tournament will be digitally streamed on this esteemed OTT platform, starting on July 22, and the grand finale will be played on August 20.
Expressing his delight at this new partnership, Pranav Bagai, CEO and Co-founder of Poker Sports League, said, “We are thrilled to partner with JioCinema for the upcoming season of Poker Sports League. Our mission as a company is to provide entertaining experiences for all, and we believe this partnership will help us achieve that goal. With the majority of our audience being tech-savvy and preferring to consume content on OTT platforms, this partnership with JioCinema for streaming is a natural fit. We are confident that we can offer our users the best possible experience when it comes to watching live poker. We are eagerly looking forward to the season ahead.”
He further added, “Partnering with Poker Sports League is a lucrative opportunity for urban brands who want to generate high brand visibility on an OTT platform without burning a huge hole in their pocket. PSL is 100% legal to play, promote and broadcast on mainline media since our unique team – format eliminates all forms of betting and wagering. Our in-house production team can curate specific brand integrations and content for our partner brands to reach out to the massive poker-playing and viewing community in India.”
Viacom18, a subsidiary of TV18, owns JioCinema, an Indian over-the-top subscription streaming service for video on demand. Films, television programs, web series, music videos, documentaries, and sports are all available on JioCinema, which went live on September 5, 2016. The platform is serving as the official digital streaming partner of the Indian Premier League (IPL) 2023-27 and many other sporting tournaments as well.