Pocket FM, a leading audio series platform, has partnered with FYERS American Gambits as global co-sponsor in the Global Chess League 2026, scheduled to be held from September 3–13, 2026.
The collaboration is Pocket FM’s first affiliation with the league and demonstrates the company’s ongoing commitment to expanding its global brand awareness through elite athletic alliances and worldwide viewership.
By bringing together some of the best players in the world in a fast-paced, franchise-based system, the Global Chess League has completely changed professional team chess. With Indian Grandmaster Nihal Sarin and a talented international lineup that includes Javokhir Sindarov, Bibisara Assaubayeva, Daniil Dubov, Sara Khadem, and Marc’Andria Maurizzi, FYERS American Gambits has swiftly become one of the most thrilling teams in the competition. The team’s dedication to strategy, global talent, and expertise makes it an ideal partner for Pocket FM as both companies continue to grow internationally.
Over the course of the tournament, Pocket FM will have a solid brand presence across key team touchpoints, such as jersey branding, playing tables, digital and social assets, broadcast integrations, on-ground branding, fan engagement programs, and exclusive player interactions.
Vineet Singh, Global Head of Brand Marketing, Communications, Partnerships & Public Affairs, said, “As Pocket FM continues to expand globally, we’re looking to partner with platforms that reflect the values our brand stands for—creativity, strategy, excellence and global ambition. Chess is a sport built on intelligence, imagination and long-term thinking, qualities that also lie at the heart of great storytelling. Our partnership with FYERS American Gambits is an exciting opportunity to engage with a passionate global community while strengthening Pocket FM’s international brand presence through one of the world’s premier team chess competitions.”
With the goal of creating a globally prestigious tournament that honours exceptional talent and motivates the upcoming generation of chess aficionados, FYERS American Gambits has quickly become one of the most fascinating teams in the Global Chess League.
Prachura PP, CEO and Co-Founder of FYERS American Gambits, said, “Chess is ultimately a story of choices, strategy, imagination and the unexpected — and that is what makes it such a compelling sport and form of entertainment. Every game unfolds like a story, with every move creating a new possibility. Pocket FM has built a powerful global community by making stories more immersive and accessible, and we are thrilled to welcome them as the Co-Sponsor of FYERS American Gambits. This partnership brings together two worlds that are united by their ability to capture imagination and hold people’s attention. Together, we hope to take the excitement of chess to newer and younger audiences around the world.”
Beyond the event, the collaboration will foster fan engagement throughout the tournament, allowing audiences to engage with some of the world’s top chess players through exclusive content, player interactions, and a series of engaging brand-led experiences as FYERS American Gambits competes in the Global Chess League 2026.
The collaboration is consistent with Pocket FM’s overall objective of creating significant global brand associations outside of entertainment while engaging people through culture, sport, and storytelling. As the firm expands abroad, initiatives like this underscore its dedication to engaging with audiences through world-class talent, common passions, and cross-border experiences.
