PNB MetLife India Insurance Company Limited has unveiled a new campaign, “Aapka Aage Ka Plan Kya Hai?” featuring Royal Challengers Bengaluru (RCB) captain, Smriti Mandhana.
The initiative aims to encourage people to take control of their financial futures and plan for a safe, independent retirement. The campaign urges Indians to think about their future and make proactive financial decisions to ensure a pleasant life after retirement.
The advertisement, which runs across TV, print, outdoor, digital, Meta, YouTube, and radio platforms, asks the question “Aapka Aage Ka Kya Plan Hai?” and encourages individuals to consider their long-term goals and take actionable steps to ensure their golden years.
The Grand Assured Income Plan (GAIN) is the campaign’s centrepiece, a retirement plan that provides customers with assured annuity rates for life, ensuring financial security and peace of mind in their older years. The plan’s goal is to guarantee that individuals can have a financially secure retirement without fear of future uncertainty.
Sourabh Lohtia, Chief Marketing & Communications Officer, PNB MetLife, said, “Retirement should be a time of fulfillment and not financial worry. We understand our customers’ aspirations, and ‘Aapka Aage Ka Kya Plan Hai?’ is their call to action. We’re here to help them plan for what’s next, from travel and new experiences to a financially secure retirement.”
The campaign’s core is a digital film that effectively illustrates this concept. It depicts a talk between two friends after a jog on a park bench about life after retirement. One friend enquires, “Tunay socha kabhi…ek din hum bhi retire ho jaayenge?” The other says his ideal retirement: owning an apple orchard in Himachal’s Thanedar, employing locals, and exporting homemade jam throughout the world. Smriti Mandhana, PNB MetLife brand ambassador, explains how such goals can be fulfilled with the PNB MetLife Grand Assured Income Plan, which provides income for life and allows you to pick from five annuity alternatives.
To increase engagement, the campaign includes an innovative 3D immersive experience accessible through a QR code included in print, TV, OTT, and digital commercials. Users can go on a visual storytelling trip that emphasises the significance of financial planning for a secure and rewarding future.