Sony’s gaming console company, PlayStation has announced a new sponsorship deal with the European football governing body, UEFA. Following this association, the brand has been named the official partner of UEFA Women’s Football, sponsoring the UEFA Women’s Champions League and UEFA Women’s EURO 2025.
The three-season agreement, which begins with the current season and runs through 2025, is a logical extension of the success the video game hardware provider has had with the UEFA Champions League in a relationship that dates back to 1997.
UEFA Women’s Champions League, UEFA Women’s EURO 2025, UEFA European Women’s Under-19 and Under-17 Championships, and UEFA Women’s Futsal EURO are just a few of many events that PlayStation will sponsor as a result of the agreement.
Andrea Perez, Senior VP of Brand, Product and Services Marketing at Sony Interactive Entertainment, said, “Women’s football has transformed the world of sports and captivated millions around the globe. We are thrilled to team up with UEFA to further elevate women’s football and explore new crossovers between football and gaming culture through this exciting expansion of our 25-year partnership. As the PlayStation brand looks to reimagine the future of play, it’s a privilege to be part of this exciting moment in football, led by game-changing athletes who are inspiring a new and diverse generation of fans.”
Guy-Laurent Epstein, UEFA Marketing Director, said, “We are delighted to welcome PlayStation, a long-term partner, as a new sponsor of UEFA Women’s Football. This is a significant moment for the sport and for UEFA, as we continue to work towards developing and growing women’s football across Europe and beyond on the heels of last summer’s historic UEFA Women’s EURO 2022 and the UEFA Women’s Champions League. With PlayStation’s incredible reach and engagement with fans worldwide, we believe that this partnership will help us to reach new audiences and inspire the next generation of players.”
PlayStation has partnered with UEFA Women’s Football, joining companies like Adidas, EA Sports, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway, PepsiCo, and Visa in this endeavour.