The sports and lifestyle brand, playR has inked new sponsorship agreements with two Indian Premier League (IPL) teams, Mumbai Indians (MI) and Chennai Super Kings (CSK).
Following this deal, the brand will serve as the exclusive global merchandise partner of the above-mentioned IPL teams.
This collaboration has made fans around the world feel closer to the game as the merchandise line includes apparel, accessories, and lifestyle products for fans to express their support for their favourite team. With its devotion to quality and client happiness, the company has made waves in the sports goods sector.
playR has achieved several milestones in the short time since its formation. In just 30 days, the company has dispatched over 35,000 jerseys and 15,000 pieces of fan apparel. This demonstrates the brand’s popularity and the faith that fans have in its products.
In addition to jerseys and fan apparel, playR has offered cricket equipment for the IPL team, providing fans with various ways to engage with their beloved team.
Ravi Kukreja, Co-Founder, Director, playR, said, “We are thrilled to be associated with some of the most popular IPL teams in the country. We believe that this collaboration will help us reach out to a wider audience and create more opportunities for fans to engage with the team and the sport. IPL has revolutionised an almost non-existent sports merchandise market in India, and our goal is to provide fans with the best sports merchandise and equipment.
“We have a wide variety of merch ranging from mugs to sippers, shakers, yoga mats, clothes, neck pillows, etc. The idea is to make fan merchandise a part of people’s lifestyles.”
playR is a 2021-established sport and lifestyle brand that aims to bring customers original and edgy gear, sports equipment, bicycles, and items that embrace their style while allowing them to express themselves. It is currently available in over 250 retail locations and will soon be available in over 800 locations worldwide.
The brand also sells through its own e-commerce site as well as through multi-brand online retailers. T-shirts, jackets, shorts, tracksuits, bats, balls, leg-guards, gloves, bicycles, luggage, yoga mats, bottles, and other limited-edition things are available from playR. The objective of playR is to inspire clients to be creative, confident, and fearless by giving them with a one-of-a-kind and fashionable look.
Earlier during the commencement of the current IPL season, playR also teamed up with Rajasthan Royals (RR) and Punjab Kings (PBKS).