The Indian fantasy sports and casual games platform, PlayerzPot has unveiled its #CelebrationKaSeason campaign with its brand ambassador and the Indian women’s cricketer, Smriti Mandhana.
In this campaign, the users will get the opportunity to participate in larger celebrations on the platform and win large rewards.
Smriti Mandhana, who currently plays for Royal Challengers Bangalore (RCB) in the Women’s Premier League (WPL), will be featured in the brand’s new campaign, #CelebrationKaSeason, on both conventional and digital channels.
Four fascinating digital films that target a variety of people are part of the campaign. Smriti Mandhana is portrayed in four different moods in each film to show that there is always a reason to celebrate with PlayerzPot.
Sunil Yadav, CEO, PlayerzPot, said, “We are very excited about this new campaign with Smriti. The past two years of associating with her as our brand ambassador has been very rewarding. In fact, our user base has grown almost seven-fold in this time too. This has also been on the back of PlayerzPot’s on-going innovations in terms of offers, unique features, and rewards. Nurturing a loyal user base, our constant endeavor is to set new industry standards in delivering a safe and secured gaming experience to our audience.”
Smriti said, “The association with PlayerzPot has been my very first introduction to the skilled based gaming and I have become quite an expert at it now (if I may say so myself!). This is the second year of our association and being a part of the brand’s growth journey has been enriching, indeed. The online gaming industry in India has grown from strength to strength in the past few years and I believe PlayerzPot is spearheading this revolution. #CelebrationKaSeason campaign truly reflects the potential of the platform to let their users win and celebrate. It was a great experience shooting the campaign and I am really looking forward to seeing it live.”