Play Sports, a leading initiative focused on enhancing sporting experiences in India, has announced the six-time Grand Slam winner, Sania Mirza, and six-time World Champion and Olympic bronze medallist, MC Mary Kom, as its new brand ambassadors.
Sania Mirza expressed her enthusiasm for the association and said, “Play Sports aims to improve the sports infrastructure and training facilities at schools and societies in Delhi NCR and Jaipur in the first phase and then take it to the entire country. They are also involved in the upgradation of existing sports infrastructure at schools and where there is none develop playgrounds for various sports. Play Sports also provides equipment support and develops sports curriculums for schools. This prompted me to join them and give back to the game that gave me fame and global recognition.
“The 2036 Olympics will be held after 12 years and Play Sports aims to prepare the next batch of Olympians by scouting talent from schools and providing them proper training and equipment support.”
Mary Kom, added, “As an athlete who has seen the transformative power of sports first-hand, joining Play Sports as a brand ambassador was a natural choice for me. The vision of Play Sports aligns perfectly with my own commitment to nurturing young talent and promoting sports across India. One of the main reasons I was inspired to join Play Sports is their focus on grassroots development.”
“India’s dream of hosting the 2036 Olympics is a vision that reflects the country’s growing stature on the global stage and its deep commitment to the development of sports. This ambitious endeavour symbolises India’s desire to showcase its rich cultural heritage, technological advancements, and burgeoning sports infrastructure to the world. Initiatives like Play Sport will help the country fulfil PM Modi’s vision and act as a springboard for youngsters to make a name for themselves on the world stage.”
Play Sports aims to create a sustainable sports ecosystem in India by collaborating with schools, developing sports programs, managing sports infrastructure, running academies, and scouting grassroots talent.
This is not Sania Mirza’s first role as a brand ambassador as she represents tennis properties for Sony Sports Network, Samsonite, and ALYF. MC Mary Kom also serves as a brand ambassador for DreamSetGo and Puma.