English sports business and media platform Planet Sport has decided to merge with its competing company YorMedia Solutions, to operate as a single sports media platform. The main reason cited for this merger is the idea of bolstering their sports digital coverage as a single unit.
YorMedia Solutions, a sport Media Company based out of Yorkshire County in northern England, have seemingly agreed to pass on the ownership of their forerunner platform Football365 to Planet Sport as part of the takeover. Online football community TEAMtalk which is dubbed as football’s original home of transfer gossip ever since its inception in 1997 has been acquired by Planet Sport.
Barrie Jarrett, Chief Executive of Planet Sport communicated his views on the aforementioned merger and said, “Both Planet Sport Publishing and YorMedia have a lot in common and shared experience in harnessing digital media,” Jarrett remarked.
“The two businesses have genuinely thrived in our time working together so formalising our longstanding partnership and creating a larger, exciting new entity was an easy decision.”
As a result of this merger, Planet Sport targets to expand its viewership to more than 30 million viewers per month. Planet Sport has incorporated the YorMedia team within its day-to-day operations. The transition of working from one company to another as part of the merger has been smooth, as both the companies had maintained a healthy and close working relationship prior to agreeing the merger.
Going by the size of the merger and the targets set, a speculation of more employee requirement is expected. Therefore, it should not be long before Planet Sport brings in more personnel with fresh ideas to carry forward the task and help in the growth of the company.
In association to the company’s ideas, Mr. Jarrett further added, “Through the creation of Planet Sport we bring together a range of sought-after capabilities in content, publishing, digital commercialisation, and technology to take our business to the next level in both direct-to-consumer and business-to-business markets.”
The company based in the northern part of England has a very wide sporting reach as well. English club football giants like Manchester United, Liverpool, Leeds United, are all part of the geographical fraternity.
Thus it helps a lot in commercialisation, betting activities, content creation and exposure. This merger has a lot at stake, and the reputation of the involved companies for more than two decades should account for a successful joint venture.