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PKL11: Puneri Paltan power up fantasy engagement with Focus11 alliance

This collaboration has positioned Focus11 as a co-partner for Season 11, with its logo emblazoned on Puneri Paltan players' shorts, amplifying brand visibility for both parties.

The reigning Pro Kabaddi League (PKL) champions, Puneri Paltan, have announced a strategic partnership with Focus11, India’s leading fantasy sports platform.

This collaboration has positioned Focus11 as a co-partner for Season 11, with its logo emblazoned on Puneri Paltan players’ shorts, amplifying brand visibility for both parties.

This partnership transcends mere logo placement. It signifies a shared commitment to elevating the fan experience. Focus11, renowned for its expertise in fantasy sports, will leverage its capabilities to enhance fan engagement and excitement throughout the PKL season.

While traditionally focused on cricket, Focus11 is poised to expand its reach within the kabaddi community. With the platform, fans can assemble virtual teams featuring their favourite Puneri Paltan raiders and defenders, strategising and competing based on real-life player performances. Points earned through on-field actions translate into fantasy points, with the highest-scoring team emerging victorious.

This partnership is just one element of Puneri Paltan’s comprehensive strategy for success. The team has also secured alliances with Batery.Ai, Shiv Naresh, Kirloskar Brothers LimitedForce Motors, and STIHL, solidifying its financial footing. Additionally, the team’s strategic acquisitions at the Season 11 auction, most notably the acquisition of the talented raider V Ajith Kumar, has significantly bolstered its roster, strengthening its title defence aspirations.

With the season opener against Haryana Steelers fast approaching on October 19, Puneri Paltan appear poised for another dominant run. The combined force of their commercial support and shrewd player acquisitions makes Puneri Paltan a force to be reckoned with in PKL Season 11.

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