Haryana Steelers, a prominent team in the Pro Kabaddi League (PKL), have announced a strategic partnership with HDB Financial Services Limited (HDBFS).
The collaboration, centred around the tagline “Kar Hasil” (Make It Happen), aligns with the shared vision of both organisations to provide accessible financial solutions that help individuals achieve their goals. HDBFS’s logo will be prominently featured on the right shoulder of the Haryana Steelers’ playing kit.
The partnership will leverage the Steelers’ massive fan base to promote HDBFS’s offerings, including home loans, personal loans, insurance, and investment products. HDBFS will also offer tailored financial solutions to support individuals in achieving their dreams.
Commenting on the partnership, G Ramesh, MD and CEO at HDBFS, said “This partnership with the Haryana Steelers represents our shared commitment to motivating aspirational India to dream big and achieve their goals. Through this partnership we aim to inspire individuals to ‘Kar Hasil’ – make their dreams a reality with our financial solutions and celebrate their wins along the way.”
Divyanshu Singh, CEO of Haryana Steelers, added, “We are thrilled to have HDBFS as our partner. The league has gained immense popularity across India and Haryana Steelers are a true representative of aspirational India. Through this partnership, HDBFS can tap into the extensive fan base of the Haryana Steelers and expand its reach. We are excited to work with HDBFS to help inspire individuals across the country.”
HDB Financial Services is a leading non-banking financial company (NBFC) in India, offering diverse financial products and services. With a strong focus on customer satisfaction and financial inclusion, HDBFS has a significant presence nationwide.
The Haryana-based kabaddi team has consistently showcased exceptional performance and has a dedicated fan base. Its recent strategic moves at the 2024 PKL Auction, including the acquisition of the highly sought-after Iranian all-rounder, Mohammedreza Shadloui Chiyaneh, has positioned the team as a strong contender for the upcoming season.
Haryana Steelers will kick off their 2024-25 campaign against the defending champions, Puneri Paltan, on October 19 at 9:00 PM IST.
