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PKL 9 Sponsors Watch: Haryana Steelers

The commercial efficiency of the team has outperformed its on-court performance.

The Pro Kabaddi League (PKL) team, Haryana Steelers, is having a tough outing in season nine as the unit is falling far behind other teams. The Haryana-based team has only managed to secure four wins from 11 matches. The only team that lacks behind them is Telugu Titans with just nine points.

The team last managed to win on November 1 against Bengaluru Bulls but since then the team is lacking consistency to perform better on the court.

Meetu Sharma and Manjeet have been their best attackers this season, but they require more help to alleviate pressure on their shoulders and push back opposing defences. Jaideep Dahiya and Mohit Nandal have been their top tacklers on defence. Nitin Rawal, an all-rounder, and Iranian Amirhossein Bastami have also contributed defensively, but nothing has worked well for the PKL team so far.

The commercial efficiency of the team has outperformed its on-court performance. Haryana Steelers have secured several sponsorship deals for the PKL 2022 season, boosting their brand recognition. Let’s take a look at the sponsorship portfolio of Haryana Steelers for the current season:

Principal Partners:

Haryana Steelers have announced sponsorship collaborations with JSW Sports and Borosil. In this deal, both brands have been labelled as principal partners of the team for the current season.

Associate Sponsors:

For the 2022 season, the team also joined forces with DafaNews and Vision11. Both parties are categorized as associate sponsors.

Official Hospital Partner:

The team also signed a collaboration with the Pune-based hospital, Aditya Birla Memorial Hospital, in this category for the 2022 PKL season

Kit Partner:

The PKL team also named a sportswear brand, Shiv-Naresh, as its kit partner for the ongoing season.

Sports Technology Partner:

In this category, the Haryana-based team roped in Atium Sports to look after all the technical aspects of the team throughout the season.

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