The Pro Kabaddi League (PKL), India’s premier franchise kabaddi tournament, has confirmed the return of Shriram Finance Limited as an associate partner for Season 12, which kicks off on 29 August 2025.
In its official announcement, the league underscored this synergy, stating: “Growing stronger together, we are delighted to welcome back our associate partner, Shriram Finance, for PKL Season 12.”
The addition of Shriram Finance to the sponsorship roster builds on the league’s strong commercial momentum. Over the past decade, PKL has emerged as a reliable partner for corporate sponsors, attracting both established Indian brands and multinational companies. The continuity of such associations highlights the league’s sustained relevance in an increasingly competitive sports sponsorship market.
With new rule enhancements and the promise of high-intensity action on the mat, PKL Season 12 is set to reaffirm its reputation as one of India’s most commercially successful and culturally significant sporting properties, powered by the backing of long-term partners like Shriram Finance.
