Three-time Pro Kabaddi League (PKL) champions, Patna Pirates have developed a sponsorship pact with Mankind Pharma’s flagship brand Nimulid Strong, the neck pain specialist.
As part of the deal, the brand has become the team’s official pain relief partner for PKL Season 12. This strategic relationship brings together an effective pain treatment solution and one of kabaddi’s most fearsome teams, honouring India’s indigenous sport with the brand’s ‘Dugna Dum’ concept.
The topical pain treatment industry in India is worth about INR 5,000 crore, with most products containing 1.16% diclofenac concentration. Nimulid Strong, designed with 2X Diclofenac at 2.32% concentration, provides targeted relief that matches the intensity and demands of kabaddi, a sport in which players must suffer abrupt pulls, fast twists, and bone-crushing tackles that inflict enormous pressure on the neck and torso.
Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, said, “Born in India, Nimulid Strong takes pride in supporting the games that are truly our own. Kabaddi is more than a sport; it’s part of our soil and spirit, and as an Indian brand, it’s our duty and honour to stand behind it with Dugna Dum. The Patna Pirates embody the same unbreakable resilience and fighting spirit that Nimulid Strong represents. Just as kabaddi heroes rise after every fall, our brand salutes the everyday warriors who push through pain with determination.”
The association is strategically aligned with kabaddi’s physical needs, namely the neck pain that players face during raids and tackles. Nimulid Strong’s quick action formula begins working in only 2 minutes, making it the ideal ally for athletes who want immediate, strong relief to remain combat-ready.
Chatterjee added, “Kabaddi pushes players to their physical limits, where every raid and tackle demands Dugna Dum and brings real, unforgiving pain. Nimulid Strong steps into this very arena, ready to deliver instant, powerful relief with Do Guna Diclofenac. We’re backing the team’s speed and strength, helping them recover faster and maintain their competitive edge.”
Nimulid Strong, Mankind Pharma’s first big launch of the year in the topical pain management category, has outperformed expectations in the market. In its first year, the brand sold around 20 lakh gel units and 10 lakh spray units, according to IQVIA Market Study Data.
The brand comes in two robust versions to suit diverse lifestyle needs: Nimulid Strong Gel and Nimulid Strong Spray. The items are specifically designed to relieve neck pain, stiffness, and inflammation quickly and locally. Mankind Pharma intends to further disrupt the sector in the near future with revolutionary forms like as balms, roll-ons, and tablets.
Along with Nimulid Strong, the side also recently named GNC as official nutrition partner for Season 12.
Season 12 of the PKL starts on August 29, 2025, with the Pirates commencing their season against UP Yoddhas on September 1.
