Three-time Pro Kabaddi League (PKL) champions, Patna Pirates have announced a new sponsorship agreement with Portronics, India’s leading consumer electronics brand.
The new pact sees the electronics brand become the official gadget partner of Patna Pirates for Season 12. Through this partnership, Portronics hopes to bring fans closer to the action by enhancing the game’s adrenaline, unifying people through moments of thrill and celebration, and extending its legacy as an innovator in audio and lifestyle innovation.
As part of the agreement, Portronics’ logo will be prominently displayed on the sleeve of the team jerseys throughout the season, boosting its strong presence on the mat and interacting with millions of kabaddi fans nationwide. The collaboration highlights Portronics’ emphasis on experience-driven marketing and its dedication to celebrate the spirit of the game while improving the fan experience both inside and outside the stadium.
The squad holds an unrivalled record of three straight PKL titles, confirming its status as one of the most fearsome teams in league history. This collaboration ideally combines Portronics’ spirit of innovation and performance with a squad that represents power, strategy, and consistency on the mat.
Jasmeet Singh, Founder & Director, Portronics, said, “We’re thrilled to join hands with Patna Pirates as their Official Gadget Partner for PKL 2025. Kabaddi is more than just a sport — it’s a celebration of grit, strategy, and community that unites millions of fans. At Portronics, we are passionate about creating technology that powers moments of connection and celebration. With this partnership, we aim to bring fans even closer to the thrill of the game with innovation that just works — and sounds amazing doing it, creating unforgettable experiences for fans both on and off the mat this season.”
The partnership is a bold step for Portronics into sports marketing, providing tremendous emotional resonance, unparalleled visibility, and the opportunity to be a part of one of India’s most recognised sporting events. With PKL’s constantly expanding reach and intense fan interaction, the relationship provides Portronics with the ideal platform to establish its identity as a brand that elevates daily moments into exceptional experiences.
