Dabang Delhi KC, one of the marquee franchises in the Pro Kabaddi League (PKL), have strengthened their commercial lineup with three strategic partnerships that blend financial credibility, performance innovation, and lifestyle appeal.
The franchise announced the continuation of its alliance with ART Housing Finance, a non-banking finance company specializing in affordable housing loans. Having first joined hands during Season 9, ART Housing Finance returns as an associate sponsor, reinforcing Dabang Delhi’s ability to attract long-term institutional partners in the financial services space.
In a move that underscores the league’s shift towards data-driven high performance, the team has also partnered with FirstBeat, a global leader in sports analytics. As the official sports technology partner, FirstBeat will deliver advanced tools to monitor player fitness, recovery, and workload management—giving Delhi a cutting-edge performance advantage in a league where fine margins define success.
Adding a lifestyle dimension, the franchise tied up with The Palms Town & Country Club, a premium hospitality and leisure destination. As Delhi’s official lifestyle partner, The Palms will curate off-field experiences for players and fans, reflecting the team’s intent to expand its brand influence beyond the mat.
Together, the three partnerships symbolize PKL’s growing professionalization, where franchises are building holistic sponsorship portfolios spanning finance, technology, and lifestyle.
On the mat, Dabang Delhi KC enter Season 12 anchored by captain Ashu Malik, the 22-year-old raider who topped the charts as the league’s highest raid-scorer last season. Veteran defender Fazel Atrachali continues to lead the defensive unit, while emerging raiders Neeraj Narwal, Anil Gurjar, Vijay, and Akshit provide depth and balance.
After a strong Season 11 campaign—where Delhi secured the second semi-final berth—the team is eyeing another deep playoff run. Their Season 12 opener comes on September 2 against Bengaluru Bulls, setting the stage for what promises to be another high-stakes kabaddi season.
