The Pro Kabaddi League (PKL) franchise, Dabang Delhi KC, have announced a sustainability-led partnership with Aavashyak | GAME, appointing the environmental brand as the team’s official green partner for Season 12.
The collaboration marks a significant step in integrating eco-conscious initiatives into Indian sport, reflecting Dabang Delhi’s ambition to combine performance on the mat with purpose off it. By partnering with Aavashyak, the franchise aims to highlight the role of sport in driving social impact, championing greener practices, and inspiring fans to adopt more sustainable lifestyles.
As part of the agreement, Aavashyak will work closely with the team to promote environmental awareness, encourage eco-friendly fan engagement, and showcase how kabaddi can be a platform for community-driven change. The partnership also signals the rising influence of ESG (environmental, social, governance) principles in Indian sports sponsorships, as franchises look beyond traditional categories to strengthen their commercial portfolios.
Dabang Delhi’s Season 12 sponsorship roster now features Aavashyak alongside Art Housing Finance (Associate Sponsor), FirstBeat (Official Sports Technology Partner), and The Palms Town & Country Club (Lifestyle Partner), underscoring a diverse and strategic mix of partners.
On the sporting front, Delhi enter the new season with momentum. Led by 22-year-old star raider and captain Ashu Malik, the league’s top raid-scorer last year, the squad also boasts the defensive leadership of veteran Fazel Atrachali. Young raiders Neeraj Narwal, Anil Gurjar, Vijay, and Akshit add depth as the team looks to build on their Season 11 semi-final finish.
The franchise, winners of PKL Season 8, will open their Season 12 campaign against Bengaluru Bulls, on September 2. With a reinforced sponsorship lineup and a balanced squad, Dabang Delhi KC are poised for another strong run, both in the league standings and in leading the way on sustainability in Indian sport.
