The Pro Kabaddi League (PKL) franchise, Dabang Delhi K.C., have announced a partnership with TechnoSport, India’s fastest growing sportswear brand.
With this deal, the brand has become the unit’s official kit partner and powered by sponsor for PKL Season 12.
Kabaddi, a sport strongly steeped in Indian culture and known for its grit, agility, and full-contact intensity, necessitates clothing that blends performance and comfort. TechnoSport, recognised for its high-performance sportswear, is an excellent fit for the team. As the category continues to develop fashion trends in the twenty-first century, the partnership represents the ideal balance of legacy, modernism, and performance.
TechnoSport will provide the players with a full performance kit made from its most innovative fabric innovations and sports clothing. The gear incorporates cutting-edge technology like as UPF50+ sun protection, antibacterial and odor-free finishes, moisture-wicking characteristics, and four-way stretch for maximum agility and comfort. Players will wear high-performance sportswear made with fabric technologies such as Matpiq, Ventmesh, Elastoplus, and Elastolite, as well as performance socks and hats, all engineered to provide durability, flexibility, and cooling comfort under the extreme demands of kabaddi.
Puspen Maity, CEO, TechnoSport, said, “The Pro Kabaddi League has rapidly grown into one of the most watched sports leagues in India, bringing a native sport from our soil to the global stage. At TechnoSport, we see this as more than a sponsorship, it is a natural fit between a sport that embodies India’s grit and resilience, and a brand that is shaping the future of Indian activewear. As the country’s fastest-growing performance-first activewear brand, we are proud to power Dabang Delhi K.C. with innovation-driven kits that reflect our shared spirit of strength, speed, and endurance. Together, we aim to inspire millions of Indians to embrace an active lifestyle while celebrating a sport that is truly our own.”
Dabang Delhi K.C. have played a key role in establishing kabaddi as one of India’s most popular sports. As Season 8 winners and one of the most popular franchises, the club has played a critical part in lifting the game from local akharas to national prominence. Dabang Delhi K.C. are strengthening their mission to develop the sport by providing players with elite athletic wear that allows them to play more effectively.
Prashant Ramesh Mishra, CEO – Dabang Delhi K.C., said, “We are delighted to welcome TechnoSport as our Powered By Sponsor for Season 12. Over the years, kabaddi has evolved into one of India’s most popular sports, and Dabang Delhi K.C. has grown into a strong, recognisable brand that premium partners want to associate with. Kabaddi demands peak performance, agility, and resilience, and having a partner like TechnoSport—committed to innovation, functionality, and comfort in athleisure wear- makes this association truly meaningful. Their vision aligns perfectly with our team’s spirit and the intensity of this high-energy sport.”
Along with TechnoSport, Dabang Delhi have also Art Housing Finance (Associate Sponsor), FirstBeat (Official Sports Technology Partner), and The Palms Town & Country Club (Lifestyle Partner), as sponsors for Season 12.
