U Mumba is a professional kabaddi team based in Mumbai, Maharashtra, competing in the Pro Kabaddi League (PKL). The franchise is currently led by Sunil Kumar, with coaching duties handled by Anil Chaprana and Parthiban M. Owned by Unilazer Ventures Pvt. Ltd, co-founded by Ronnie Screwvala and Supratik Sen, U Mumba has established itself as one of the league’s most prominent franchises both on the mat and in the commercial arena.
For PKL Season 12, the Mumbai-based side has assembled a strong roster of commercial partners, spanning categories such as construction materials, automotive lubricants, nutrition, healthcare, fitness, BFSI, and philanthropy. The diverse line-up reflects both the team’s brand value and the growing appeal of kabaddi as a marketing platform.
Title Partner – Roff
Roff, a leading brand in the construction chemicals and tile adhesive segment, takes the prime branding position on U Mumba’s jersey. Known for its innovations in tile fixing solutions, Roff leverages the team’s platform to strengthen its consumer connect and visibility in India’s booming home improvement market.
Powered by Partner – Valvoline
Valvoline, one of the world’s most recognized names in lubricants and engine oils, continues to build its association with high-performance sports. The partnership aligns the brand’s “engine protection and endurance” messaging with the grit and stamina of kabaddi athletes.
Associate Sponsors
RiteBite Max Protein – A leader in the protein-snacking category, RiteBite Max Protein promotes healthier lifestyles with its range of nutrition bars and snacks. The tie-up highlights the synergy between athlete nutrition and consumer wellness.
Enerzal – Marketed as India’s leading energy drink with a balanced glucose-electrolyte formula, Enerzal supports hydration and stamina on and off the mat. The association reinforces its positioning as a go-to rehydration partner for active audiences.
Prayag – Specializing in bath fittings and home improvement solutions, Prayag has a long history of sports sponsorships. Its partnership with U Mumba amplifies brand awareness across India’s vast consumer base.
AGL Tiles – Asian Granito India Ltd, one of the country’s largest tile manufacturers, uses the U Mumba platform to enhance recall for its floor and wall solutions. The partnership connects design, durability, and performance with India’s kabaddi-loving households.
Flamingo – A global healthcare brand known for orthopedic and pain-relief products, Flamingo highlights its role in athlete care and recovery. The tie-up underscores the importance of health and wellness in high-intensity sports.
Aditya Birla Capital – A leading financial services group, Aditya Birla Capital spans insurance, lending, asset management, and wealth services. Its association with U Mumba strengthens outreach to India’s growing aspirational middle class.
Sunora Solar – A renewable energy solutions provider, Sunora Solar leverages U Mumba’s platform to promote sustainable energy adoption. The association reflects the increasing intersection of sports and sustainability.
Official Partners
Swades Foundation – A social impact organization focused on rural empowerment in India, Swades Foundation uses its U Mumba association to amplify its mission of sustainable development. The partnership adds a strong philanthropic dimension to the team’s portfolio.
Big FM – One of India’s largest radio networks, Big FM serves as U Mumba’s radio partner, driving fan engagement and amplifying the team’s reach through regional and national activations.
Gold’s Gym – A global leader in fitness and wellness, Gold’s Gym strengthens the connection between kabaddi and physical training. The collaboration reinforces the importance of fitness as a lifestyle aspiration.
Since its inception, U Mumba has consistently attracted marquee brands, benefiting from both its Mumbai base, one of India’s largest consumer markets, and its reputation as one of PKL’s early champions. The franchise’s commercial portfolio underlines the increasing confidence of corporates in kabaddi as a mass engagement platform, complementing cricket and football in India’s sports ecosystem.
With PKL’s growing viewership, digital footprint, and rising fan loyalty, U Mumba’s Season 12 sponsor line-up highlights how franchises are evolving from traditional branding exercises into holistic partnerships that deliver both performance and long-term impact.
