Telugu Titans, a leading franchise in the Pro Kabaddi League (PKL), are making waves not just on the mat but also off it, with a compelling roster of commercial partners for the ongoing Season 12.
Representing Hyderabad and Visakhapatnam, the team is owned by Veera Sports, led by Srinivas Sreeramaneni of Vaya Group and NED Group, along with Mahesh Kolli of Greenko Group. Under the captaincy of Vijay Malik and the guidance of coaches Krishan Kumar Hooda and Ramesh Kumar, the Titans are looking to combine strong performances with strategic brand engagement.
With PKL viewership expanding across television and digital platforms, the Titans’ sponsorship portfolio reflects the franchise’s growing commercial appeal and its ability to attract brands seeking visibility in one of India’s fastest-growing sports ecosystems.
Principal Sponsor: Bicycle
Bicycle, the iconic playing card brand, takes center stage as the principal sponsor. Known for its legacy and association with “magical moments,” Bicycle engages fans by connecting its brand storytelling with the thrill of kabaddi.
Co-Sponsor: Am Green
Am Green, a Southern California-based energy provider specializing in sustainable solutions, features prominently on the back of the Titans’ matchday jerseys. The partnership highlights shared values of energy, resilience, and forward-thinking innovation.
Associate Sponsors:
Lubi Pumps: An Indian manufacturer of pumps and motors, Lubi Industries’ logo appears on the shoulder blades of the Titans’ kits, reflecting the brand’s long-standing support for the team.
Kasani Foundation: A Hyderabad-based NGO focused on employment and social development, adding a philanthropic dimension to the franchise’s sponsorship ecosystem.
Vipani.ai: A B2B marketplace platform, featuring on the right sleeve, emphasizing the Titans’ engagement with technology and modern business solutions.
STUAM: Specializing in communication and signal processing, STUAM represents the team’s alignment with innovation and technological advancement.
NED Sportz: A Hyderabad-based company, NED Sportz’s logo features on the right sleeve of the matchday jersey, showcasing regional support for the team.
Stonecraft Woods: A luxury real estate company based in Hyderabad, Stonecraft Woods’ partnership underscores the team’s connection with upscale lifestyle brands.
Araku Coffee: An Andhra Pradesh-based coffee brand with international outlets, Araku Coffee’s association highlights the team’s engagement with lifestyle and regional products.
Official Partner: Moo Chuu
Moo Chuu, an Indian footwear brand, has been designated as the official footwear partner. This collaboration ensures that the Titans’ players are equipped with high-quality footwear, enhancing performance and comfort on the field.
Kit Partner: Pace International
Pace International continues its role as the official kit partner, providing the team with matchday kits, training apparel, and fan merchandise. This partnership ensures that the Titans are outfitted with top-quality gear throughout the season.
Media Partner: BCC United
BCC United, a media and marketing company, serves as the media partner, assisting the Titans in fan engagement, content creation, and digital outreach, thereby amplifying the team’s presence across various platforms.
The Telugu Titans’ sponsorship lineup demonstrates a deliberate strategy of blending regional, national, and lifestyle brands across various sectors, including energy, technology, philanthropy, and sports equipment. These partnerships not only enhance the team’s visibility but also reflect the values and aspirations of a growing fan base. As PKL Season 12 progresses, the Titans are leveraging these alliances to boost engagement off the mat while striving for excellence on it.
