Haryana Steelers, one of the most consistent performers in the Pro Kabaddi League (PKL), enter the 2025 season with renewed ambition both on and off the mat. Known for their aggressive style of play, disciplined defense, and fast-paced raiding unit, the franchise has built a loyal fan base across northern India, particularly in Haryana’s kabaddi heartlands.
Led by a roster featuring some of PKL’s most exciting names, the Steelers boast a balanced mix of youth and experience. Star raiders like Vinay and Naveen Kumar bring flair and consistency in attack, while the defense is anchored by stalwarts such as Jaideep Dahiya and Rahul. With Sahil Narwal adding veteran presence and new signings strengthening their depth, Haryana Steelers are shaping up as serious contenders for the 2025 season.
Off the mat, the team has built a formidable sponsorship portfolio, attracting brands from diverse industries ranging from cement and apparel to wellness and consumer goods. This year’s sponsorship line-up highlights kabaddi’s growing mainstream appeal and the Steelers’ ability to serve as a powerful platform for national and international brands.
Principal Partner
JSW Cement – One of India’s leading green cement companies, JSW Cement is part of the US$24 billion JSW Group. With a focus on sustainability, innovation, and infrastructure development, the brand has built a strong presence in India’s fast-growing construction sector. Its association with the Steelers reflects the group’s commitment to promoting sports and community development.
Celebration Partner
8PM Premium Black – A premium whisky brand under Radico Khaitan, 8PM Premium Black has earned recognition for quality and distinct taste. Positioned as a brand that celebrates camaraderie and winning moments, its association with the Steelers ties into kabaddi’s emotional connect with fans and community spirit.
Associate Partners
HDB Financial Services – A leading non-banking financial company (NBFC) in India, HDB provides retail lending solutions, business loans, and asset financing. With a strong branch network, it plays a key role in improving financial access across urban and rural markets.
HPL Wire & Cables – A trusted name in the electrical goods sector, HPL manufactures a wide range of products, including wires, cables, switchgears, and meters. Known for durability and safety, it has a strong presence in both residential and industrial markets.
Kitting Partner
PUMA – One of the world’s largest sportswear brands, PUMA is known for innovative athletic apparel, footwear, and accessories. With a strong foothold in India’s sports ecosystem, it continues to back professional athletes and teams, making it a perfect fit for the Haryana Steelers’ high-performance culture.
Official Partners
New Holland – A global leader in agricultural machinery, New Holland manufactures tractors, harvesters, and farming equipment. The brand has a deep connection with Haryana’s agricultural community, strengthening its relevance to the team’s fan base.
Frido – An Indian brand specializing in ergonomic comfort solutions such as footrests and seating accessories. Frido aims to improve everyday mobility and well-being through innovative design.
MyFitness – India’s first US FDA-registered peanut butter brand, MyFitness has become a household name in the health and nutrition space. Its products are popular among athletes, fitness enthusiasts, and young consumers seeking protein-rich food options.
Dr. Morepen – A trusted health and wellness company, Dr. Morepen offers a wide range of consumer healthcare products, from glucose monitors to dietary supplements. The brand has built credibility with its strong focus on preventive care.
UNRACK – A modern sports lifestyle brand, UNRACK is recognized for its trendy sportswear and active gear. Its presence reflects the growing athleisure culture among kabaddi’s youth-driven fan base.
Orionz – A premium jewelry brand known for lab-grown diamond jewelry, Orionz combines sustainability with craftsmanship. It appeals to modern consumers who seek responsible luxury.
RED FM 93.5 – One of India’s most popular radio networks, RED FM is known for its bold, youth-oriented programming and wide reach. Its role as an official partner ensures amplified fan engagement through radio and digital activations.
Licensee Partners
NeoSocial – A digital-first lifestyle brand focusing on fan merchandise and collectibles, NeoSocial connects sports audiences with engaging consumer products.
Eth – A contemporary apparel brand, Eth specializes in stylish everyday wear designed for modern consumers. Its collaboration with the Steelers helps extend the team’s identity into lifestyle fashion.
High Performance Partner
Inspire Institute of Sport (IIS) – Founded by the JSW Group, IIS is India’s premier high-performance training facility. It provides world-class infrastructure, coaching, and sports science support to athletes across disciplines, playing a vital role in sharpening the Steelers’ physical and mental edge.
The Steelers’ ability to attract such a wide array of sponsors highlights kabaddi’s evolving stature as a mainstream sport. With local enterprises, national giants, and lifestyle brands all in the mix, the 2025 season promises not just thrilling action on the mat but also a strong commercial ecosystem to power the team’s ambitions.
