Dabang Delhi KC, one of the most consistent forces in the Pro Kabaddi League (PKL), have steadily built a reputation for excellence both on and off the mat. Since Season 6, the Delhi-based side has qualified for the playoffs every year, lifting the Season 8 title and recording the longest unbeaten streak of Season 11 before finishing second on the table with 13 wins and 81 points.
Ahead of Season 12, the team invested INR 4.89 crore at the auction to assemble a refreshed squad under captain Ashu Malik and head coach Joginder Narwal, strengthening not just its competitive firepower, but also its market appeal.
That commercial edge is now backed by a robust sponsorship roster. For the new season, Dabang Delhi KC have announced 13 brand partners across key categories, showcasing kabaddi’s surging value in India’s sporting ecosystem.
Commenting on the announcement, Prashant Mishra, CEO of Dabang Delhi KC, said, “Our sponsors are more than just names on a jersey; they’re part of our family and part of our journey. Having the trust of brands like Valvoline, Technosport, and all our partners means a lot to us because it shows they believe in what we’re building here. Their support gives strength to our players and helps us bring kabaddi closer to fans everywhere. Together with them, we’re excited to take on Season 12 and make it a memorable one.”
At the top of the line-up is Valvoline, the global lubricants and automotive services major, named title sponsor. With more than 150 years of heritage, Valvoline brings global credibility and deep consumer resonance.
Technosport, one of India’s fastest-growing activewear companies, comes on board as powered-by sponsor. Its performance-focused apparel, moisture-wicking, antibacterial, and four-way stretch, aligns with the demands of professional kabaddi.
Supporting the franchise as associate sponsors are:
Finkeda, a consumer-focused fintech platform offering innovative solutions in digital payments and lending, aims at making financial services accessible to wider audiences.
Art Housing Finance, a housing finance company committed to providing affordable and inclusive credit solutions to homebuyers across India.
The Palms Town and Country Club, a premium lifestyle and recreation destination in Gurugram that offers world-class leisure, wellness, and sports facilities.
Paras Dairy has partnered as the official dairy sponsor. Known for its wide range of milk and milk products, Paras is a household name in northern India with a strong reputation for quality and trust.
Director Elaichi steps in as the official flavour sponsor. A popular confectionery and mouth freshener brand, Director Elaichi caters to mass consumer markets with strong distribution and visibility.
Insurance major Universal Sompo General Insurance Group has been roped in as the official suraksha sponsor. The joint venture general insurance company offers a wide portfolio of health, motor, and commercial insurance solutions across India.
Aavashyak GAME joins as the official green team partner. The brand promotes eco-friendly gaming products and initiatives, aligning with sustainability and responsible consumption practices.
In the performance and fitness category, Pace International comes on board as the official performance gear partner. The company is recognized for its high-quality sports equipment and gear that support professional-level performance.
Ripped Up Nutrition has been signed as the official supplement partner. The brand provides nutritional supplements aimed at athletes and fitness enthusiasts, with a focus on strength, recovery, and endurance.
Additionally, Firstbeat becomes the official sports technology partner. The Finland-based brand is a pioneer in physiological analytics, offering advanced monitoring tools that help athletes optimize training and recovery.
Rounding off the lineup, WCA has been appointed as the official casual wear partner. The lifestyle clothing brand offers affordable, stylish apparel aimed at India’s young and urban audiences.
With this strong blend of global icons and homegrown brands, Dabang Delhi KC enters PKL Season 12 with momentum, aiming to mirror their business strength with another powerful run on the mat.
