UP Yoddhas, a franchise in the Pro Kabaddi League (PKL), have strengthened their commercial profile with a series of high-profile sponsorships for the ongoing season.
These partnerships reflect the team’s growing stature in both the sporting and business landscapes.
Leading the roster of sponsors is Ananda Dairy, a prominent player in the food service industry, now serving as the team’s principal sponsor. This collaboration is set to provide substantial backing for the Yoddhas, further boosting their resources and visibility as they gear up for the season.
In addition to this headline partnership, the Yoddhas have also attracted associate sponsorships from brands like League11, Encalm Hospitality, GMR Aerocity, Shiv Naresh, and GMR. These deals enhance the team’s commercial reach, reinforcing its brand value within the Indian sports marketing ecosystem.
UP Yoddhas’ expanding commercial portfolio highlights their increasing popularity among fans and their appeal to top-tier brands. These collaborations are expected to play a pivotal role in the team’s success, both on and off the mat.
Earlier this season, the Yoddhas also announced partnerships with Rajdhani Foods and Dafanews, further solidifying their presence in the market.
Beyond their sponsorships, UP Yoddhas have made strategic investments to strengthen their squad ahead of the 2024-25 campaign. The team secured star all-rounder, Bharat for INR 1.3 crore, retaining a key player from last season. Alongside seasoned athletes, the Yoddhas have also brought in young, emerging talents to ensure a well-rounded lineup that blends experience with fresh potential.
As they kick off their season tonight against Dabang Delhi at 8:00 PM IST, UP Yoddhas are poised to deliver thrilling performances and challenge for the championship, with their sponsors and passionate fanbase rallying behind them.
