The Pro Kabaddi League (PKL) team, UP Yoddhas are having a decent season so far, with the unit clinching seven games out of 14, securing 43 points yet.
The Surender Gill-led side is owned by GMR Group, which also co-owns Delhi Capitals (DC) of the Indian Premier League (IPL), India Capitals in the Legends League Cricket (LLC) and Telugu Yoddhas in the Ultimate Kho Kho (UKK).
A team with such great management and group dynamics also made sure it performed well commercially. For the 11th season, the PKL squad signed multiple significant sponsorship deals, propelling them to the top of the league’s value chart. Let’s take a look at the sponsors list of the team for the ongoing season.
Principal Sponsors:
DafaNews: DafaNews, a renowned online sports news platform, offers users with the most recent sports news, standings, and schedules for games from the world’s major leagues and championships.
Ananda Dairy: Ananda Dairy is a privately held Indian dairy product business situated in Bulandshahr, Uttar Pradesh. Ananda Dairy’s slogan is “Anand Karo!” Ananda Dairy Ltd. produces milk, ghee, butter, paneer, and chhach.
Associate Sponsors:
Royal Enfield: Royal Enfield is an Indian international motorcycle manufacturing company based in Chennai. The Royal Enfield brand, with its original British origins, is the world’s oldest motorcycle brand still in continuous production. The firm has production operations in Chennai, India.
Rajdhani Foods: Rajdhani Foods, famed for its broad selection of traditional Indian delights, will continue to give significant assistance to the Yoddhas. The relationship will include cooperative marketing efforts, fan interaction events, and community projects to boost the team’s presence in the region.
League11: League11 strives to give its consumers with the best possible gameplay experience. Competitors can play a variety of games at their leisure and battle against the clock for the chance to earn the largest cash rewards. It is the only platform that charges a 3% platform fee while providing incredibly rapid withdrawals.
GMR: GMR Group is an infrastructure development corporation that focuses on airports, energy, transportation, and urban infrastructure.
GMR Aerocity: GMR Aerocity New Delhi is a top business, leisure, and entertainment destination in India. It provides a sustainable, smart, and resilient infrastructure that includes premium office spaces, world-class accommodation, over 100 of the world’s most exquisite food and beverage brands, and a dynamic urban environment.
Encalm: Encalm Hospitality specialises in designing and offering unique experiences within the context of airport hospitality. Encalm offers a variety of non-aviation business sources, including airport hotels, concierge services, and VIP lounges.
Shiv-Naresh: Founded in 1987, the Indian sportswear business Shiv Naresh uses cutting-edge technology to create the best sportswear in the country. In addition to innovation and excellence, Shiv Naresh is dedicated to sustainability. The firm strives to reduce its environmental impact by manufacturing its products with eco-friendly materials.
