Haryana Steelers, a professional kabaddi team based in Panchkula, Haryana, have been a consistent force in the Pro Kabaddi League (PKL). With a combination of fierce raiding tactics and solid defensive skills, the team has earned a reputation as a formidable contender in the league.
Owned by JSW Sports, a division of the larger JSW Group, the Steelers have not only built a powerful on-field presence but have also attracted a loyal and dedicated fan base. Their performances have been marked by a blend of strategic plays and tenacious spirit, and the PKL Auction 2024 further reinforced their ambitions.
One of the team’s most noteworthy moves this season was the acquisition of the Iranian all-rounder, Mohammedreza Shadloui Chiyaneh, a star player known for his exceptional agility and versatility. With Shadloui now on board, the Steelers have added significant depth to their squad, positioning themselves as strong contenders for the championship title.
Off the field, Haryana Steelers are supported by a robust network of commercial alliances, playing a crucial role in the team’s sustained growth and operations. These partnerships not only bolster the financial backbone of the franchise but also strengthen its brand presence in the highly competitive sports market.
Principal Partners:
JSW Cement: As a leading cement manufacturer in India, JSW Cement has long been associated with innovation, quality, and sustainability. Its partnership with the Steelers is a natural extension of the JSW Group’s commitment to sports. The JSW Cement logo occupies the front of the team’s playing kit, symbolising a strong and enduring relationship.
8PM Premium Black: The packaged drinking water brand, 8PM Premium Black remains a principal partner, showcasing its continued support for the franchise. The brand’s logo is prominently displayed on the back of the team’s kits, reinforcing its vital role in the team’s commercial strategy.
Associate Partners:
Puma: The globally recognised sportswear giant continues to serve as the Steelers’ official kitting partner. Puma’s high-performance kits are tailored for maximum agility and comfort, enhancing the athletes’ on-field performance.
DafaNews: This popular sports news platform, DafaNews remains a key associate partner, with its branding visible on the players’ shoulder blades and shorts. DafaNews’ comprehensive sports coverage, including PKL updates, ensures a strong connection with the kabaddi community.
HPL Wires: A leading manufacturer of electrical wires and cables, HPL Wires is known for its focus on innovation and reliability. The partnership with the Steelers underscores HPL’s alignment with excellence in the commercial and sports sectors.
HDB Financial Services: HDB Financial Services, a prominent non-banking financial company, has partnered with the Steelers to further its shared goal of financial empowerment. The tagline “Kar Hasil” (Make It Happen) resonates with both organisations’ missions. HDBFS’s logo is featured on the right shoulder of the Steelers’ playing kit, symbolising this collaborative drive.