Jaipur Pink Panthers, one of the leading franchises in the Pro Kabaddi League (PKL), have announced a new partnership with IDFC FIRST Bank for the current PKL season.
This strategic collaboration has positioned IDFC FIRST Bank as an associate sponsor, signalling a shared vision of elevating kabaddi’s prominence and promoting a thriving sports culture in India.
The partnership underscores both organisations’ commitment to supporting local sports and enhancing fan experiences. Through this alliance, the Pink Panthers aim to amplify their brand’s reach, strengthen fan connections, and bring added excitement to the PKL season.
This collaboration promises significant benefits for both parties, ranging from increased brand visibility to deeper fan engagement. The alliance is also expected to enable initiatives that could contribute to kabaddi’s growth across the country.
IDFC FIRST Bank, formed by the merger of IDFC Bank and Capital First, is recognised as one of India’s prominent private banks, offering a suite of banking services including savings accounts, loans, and investment products. Known for its emphasis on digital banking, IDFC FIRST Bank is focused on delivering seamless and innovative banking solutions. The bank’s sports sponsorship portfolio includes partnerships with Mumbai Indians in the Indian Premier League and the Board of Control for Cricket in India, highlighting its dedication to fostering sports in the country.
In addition to IDFC FIRST Bank, Jaipur Pink Panthers have reinforced their brand through partnerships with Bikaji, TYKA, GNC and Melbat, securing a strong commercial foundation for the season. These collaborations contribute to the team’s goal of delivering thrilling performances to an enthusiastic fanbase.
Starting the season with two wins, two losses, and a draw, the Pink Panthers currently hold the eighth spot on the points table. The team is determined to push for a playoff spot, making tonight’s game against UP Yoddhas at 8:00 PM IST a pivotal one.