Haryana Steelers, a prominent franchise in the Pro Kabaddi League (PKL), have renewed several key commercial partnerships in preparation for the much-anticipated Season 11 of the tournament.
The team has continued its associations with 8PM Premium Black Packaged Drinking Water, Puma, DafaNews, and HPL Wires.
8PM Premium Black Packaged Drinking Water will continue as the principal partner, a collaboration that remains central to the team’s commercial strategy. The 8PM logo will take pride of place on the back of the team’s playing kits, reinforcing its long-standing support for the franchise.
DafaNews and HPL Wires have also extended their roles as associate partners. DafaNews, a popular sports news platform, will have its branding featured on the players’ shoulder blades and shorts, ensuring enhanced visibility throughout the tournament.
HPL Wires, a reputed player in the electrical goods market, will further solidify its presence through this collaboration.
In addition to these renewals, the globally renowned sportswear brand, Puma, will continue its role as the team’s official kitting partner. As part of this agreement, Puma will provide high-performance kits designed for maximum comfort and agility, contributing to the athletes’ on-field performance.
These renewed partnerships reflect the confidence and mutual respect between Haryana Steelers and their sponsors, showcasing the enduring appeal of the team and the PKL itself. With the financial and logistical backing of these partners, the franchise is well-positioned to make a significant impact in the upcoming season, which is widely expected to help elevate kabaddi’s popularity in India.
The Haryana-based kabaddi team, known for its consistent on-field performances and dedicated fan base, made notable moves during the 2024 PKL Auction, securing the highly coveted Iranian all-rounder, Mohammedreza Shadloui Chiyaneh. This acquisition has strengthened their squad, positioning the Steelers as strong contenders for the championship.
Beyond the renewed deals, the team also announced partnerships with JSW Cement and HDB Financial Services Limited, adding further financial and operational strength to their campaign.
Haryana Steelers are set to kick off their 2024-25 PKL campaign with a thrilling clash against the reigning champions, Puneri Paltan. The much-awaited season opener will take place tomorrow at 9:00 PM IST, promising an action-packed start to the season.