Haryana Steelers, a prominent franchise in the Pro Kabaddi League (PKL), have bolstered their presence through strategic partnerships with global brands, showcasing their commitment to excellence both on and off the mat.
The Steelers recently announced two key collaborations. They have teamed up with Anytime Fitness, the world’s largest and fastest-growing gym chain and New Holland, a global leader in agricultural machinery. These alliances underscore the franchise’s dedication to physical fitness, peak performance, and broadening its reach within the sports community.
As the fitness partner, Anytime Fitness brings its 24-hour accessibility and cutting-edge facilities to the team. Known for its high-quality equipment, certified trainers, and supportive environment, Anytime Fitness is an ideal partner for Haryana Steelers. It’s around-the-clock availability and flexible offerings cater to people of all fitness levels, allowing athletes to train whenever suits them best—a perfect fit for professional schedules that demand adaptability.
New Holland, with a legacy of innovation in agricultural machinery, joins as the franchise’s taakat partner. Originally established in New Holland, Pennsylvania, and now headquartered in Turin, Italy, the company brings over a century of expertise in advanced farming solutions. Known for producing efficient and sustainable machinery, New Holland is a symbol of strength and resilience, values that align well with the spirit of kabaddi.
These partnerships complement the Steelers’ broader sponsorship lineup, which includes 8PM Premium Black Packaged Drinking Water, Puma, DafaNews, HPL Wires, JSW Cement and HDB Financial Services Limited. Together, these brands add financial stability and operational depth to the franchise’s ongoing campaign, highlighting the team’s appeal to industry leaders.
In terms of their performance, Haryana Steelers currently sit fifth on the points table, boasting four wins and two losses. The team will look to maintain its momentum as it faces Gujarat Giants on November 10 at 9:00 PM IST, aiming to continue its winning streak and strengthen its push toward the playoffs.