Bengaluru Bulls, a leading franchise in the Pro Kabaddi League (PKL), have solidified their partnership with Radio City, India’s leading FM radio station.
This continued alliance sees Radio City remain the official radio partner for the ongoing PKL season.
Through innovative on-air promotions, exciting contests, and exclusive interviews with players and coaches, Radio City will provide fans with an immersive PKL experience. The partnership will bring the thrill of kabaddi closer to fans, keeping them updated on the latest news, match highlights, and player insights.
Radio City, a leading FM radio station in India, is known for its dynamic programming and strong connection with its listeners. The station’s blend of popular music, engaging talk shows, and informative news segments has made it a favourite among audiences nationwide.
The radio station has a strong track record of partnering with major sports teams and leagues, including Punjab FC, Mumbai City FC, and Bengaluru FC in the Indian Super League, the Tennis Premier League, and Puneri Paltan in the PKL.
Bengaluru Bulls have been building strategic partnerships to enhance their brand visibility and fan engagement. This season, they have already secured collaborations with White Gold, Surfa Coats Paints and Vision11.
As the Bulls face a challenging start to the season, with only one win in six matches, they will aim to turn things around in their upcoming game against Tamil Thalaivas. The team will be looking to capitalise on the support of their fans and the power of their partnerships to secure a much-needed victory.