Bengal Warriorz, a leading franchise in the Pro Kabaddi League (PKL), have bolstered their commercial partnerships for the current season, securing alliances with prominent brands to support their campaign in the prestigious tournament.
The franchise has renewed its association with key partners DafaNews and Kajaria Ceramics, while also bringing on board CREX, League11, and Capri Loans as sponsors for the season.
DafaNews and Kajaria Ceramics return as the team’s principal partners. DafaNews, the sports news platform, prominently displays its logo on the front of Bengal Warriorz jerseys, while Kajaria Ceramics, India’s largest manufacturer of ceramic tiles, features its branding on the back of the playing kits.
In addition, League11, a renowned fantasy sports platform, has once again joined as an associate partner. The gaming platform is accompanied by new partners CREX, a sports analysis platform, and Capri Loans, a leading financial services provider. League11’s logo is positioned on the right shoulders of the jerseys, CREX’s branding is featured on the shoulder blades, and Capri Loans’ logo is displayed on the team’s shorts.
These strategic partnerships not only provide Bengal Warriorz with crucial financial backing but also enhance their ability to compete at the highest level while delivering thrilling kabaddi action to their loyal fan base.
Ahead of the season, Bengal Warriorz launched a vibrant new campaign titled “Ek7Akraman” (Seven-Player Assault), designed to energise fans and rally support as the team prepares for a challenging season.
The team kicked off its campaign with a closely contested match against Jaipur Pink Panthers, narrowly losing with a score of 34-39. Looking ahead, Bengal Warriorz will face UP Yoddhas in their next game on October 24 at 8:00 PM IST.
