The National Hockey League (NHL) team, Pittsburgh Penguins have announced a multi-year partnership with ABARTA Coca-Cola Beverages.
The agreement has designated Coca-Cola as the official in-arena beverage provider for PPG Paints Arena and the UPMC Lemieux Sports Complex.
The collaboration will bring a diverse range of Coca-Cola products to fans, including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Sprite, Seagram’s, Minute Maid Lemonade, Gold Peak, and Fanta Orange. To celebrate the partnership, the 200 level of PPG Paints Arena will undergo a rebranding to prominently feature Coca-Cola branding.
Commenting on the partnership, Penguins President of Business Operations, Kevin Acklin, said, “The Penguins are thrilled to enter into a new partnership with Coca-Cola and offer our fans and guests of PPG Paints Arena a wide variety of Coke beverages. The addition of Coca-Cola products strongly complements our wide array of food and beverage offerings while enhancing our goal to provide the best overall fan experience in sports.”
Jim Dinderman, Chief Operating Officer of ABARTA Coca-Cola Beverages, added, “We are excited to partner with the Pittsburgh Penguins as they welcome the portfolio of Coca-Cola Beverages to PPG Paints Arena. Additionally, we are excited to build a collaborative relationship, enhance community initiatives, and create elevated and exciting programming for the arena and fans in Pittsburgh.”
Beyond beverage offerings, the Penguins and Coca-Cola will collaborate on sustainability efforts, aiming for 100% recyclable packaging by 2025 and incorporating at least 50% recycled materials in all packaging by 2030.
Fans can look forward to enjoying the new beverage options starting with the upcoming season.
The family-owned company, ABARTA is the exclusive Coca-Cola distributor for a significant portion of Pennsylvania, West Virginia, and Ohio. It is committed to community involvement and sustainability and also inked a partnership with the National Basketball Association (NBA) team, Cleveland Cavaliers.
The Coca-Cola Company offers a vast portfolio of over 500 brands in 200 countries. Committed to sustainability, the company strives to make a positive impact on the world. Beyond football, the cola giant sponsors major sporting events such as the ICC Cricket World Cup, UEFA EURO, Copa America, Special Olympics, and the PGA Tour. The company recently partnered with the Anju Bobby Sports Foundation (ABSF) and Hockey India.
Pittsburgh Penguins missed out on the play-off spot by three points last season when they finished fifth in the Metropolitan Division. They will be looking to do one better this season opener against New York Rangers on October 10 at 5 AM IST.