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Pittsburg Steelers ink five-year renewal with Kraft Heinz

The two parties involved have been collaborating since 2001 and the stadium has been traditionally known as Heinz Field.

The National Football League (NFL) team, Pittsburgh Steelers, has inked a five-year partnership renewal with Kraft Heinz. Following this development, the brand will continue to feature at the team’s home stadium. 

The two parties involved have been collaborating since 2001 and the stadium has been traditionally known as Heinz Field. The home venue of the Steelers was recently renamed Acrisure Stadium after the NFL team struck a 15-year naming rights deal with the insurance brand. 

Following the team’s extension with Heinz, it has been affirmed that the American company will have a presence at the venue. 

The two massive giant ketchup bottles on either side of the scoreboard have been removed after the team’s deal with Acrisure was official. 

Steelers’ Vice President of Sales and Marketing, Ryan Huzjak informed Post Gazette that the scoreboard could still feature the digital branding of Heinz. 

Huzjak said, “There’s a lot that needs to be covered in terms of detail but we’re working on an opportunity where we can have a bottle visible at the stadium.

“There are some challenges because the bottles are old and the materials provide some challenges. But we’re hopeful to have them on display in a Heinz-sponsored area so the fans can continue to sort of enjoy the history of the building and enjoy that aspect of it.”

This association could also consist of branded concession stands, as per reports by Post Gazette.

While revealing Kraft Heinz’s intention of remaining a part of the Steelers’ community, the brand’s spokesperson Kathy Krenger said, “We at Kraft Heinz are committed to the Pittsburgh community and we’re not going anywhere. Heinz will continue to be a major part of the stadium and Steelers experience.” 

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