The Italian tyre developer, Pirelli has developed a sponsorship deal with the Milan Cortina Games 2026, which is set to take place between February and March of next year in Lombardy, Veneto and Trentino-Alto Adige.
The arrangement establishes Pirelli as the official supplier of winter tyres for the full fleet of cars offered by Abarth, Alfa Romeo, Fiat, Fiat Professional, Lancia, and Maserati.
A mobility support During the Games, Pirelli will additionally offer a specialist roadside assistance service, operating in all Olympic and Paralympic clusters as well as along the key connecting routes to the competition sites, to guarantee operational continuity in the case of punctures or repair requirements.
Pirelli’s devotion to sports extends well beyond winter sports. The corporation has historically sponsored a variety of sporting activities, including football, sailing, tennis, and motorsport, in which it has been a leader since 1907. Pirelli, in particular, is present in over 350 vehicle racing contests worldwide, establishing itself as a major player on the international sports scene.
Andrea Casaluci, CEO of Pirelli, said, “To be Olympic and Paralympic Partner of Milano Cortina 2026 allows us to put our winter products on the field in a context of excellence, a segment where Pirelli is the market leader. In fact, we equip approximately 50% of premium and prestige cars that mount dedicated winter tyres above 18. We are also proud to support an event of great sporting value which turns the spotlight of the whole world on our country.”
CEO of the Milano Cortina 2026 Foundation, Andrea Varnier, said, “We are proud to announce the partnership with Pirelli, an Italian excellence that has distinguished itself globally for innovation, technology and style. We recognize Pirelli’s fundamental role in the success and reputation of the Italian industry, thanks to its products and its historic link with sport and major international events, capable of offering unique visibility. This partnership enhances excellence of Pirelli products and their fundamental contribution to the smooth running of the event. The quality and innovation that distinguish their offering will be a key element for the efficient and safe management of crucial aspects of the Milan Cortina 2026 Winter Games.”
