Piramal Finance, a leading financial services provider, has announced a strategic partnership with Sri Lanka Cricket.
The company will serve as the associate gold sponsor for the ongoing India tour of Sri Lanka.
This collaboration marks a significant step for the financial services provider as it aims to broaden its consumer base and strengthen its brand identity. By associating with the immensely popular sport of cricket, the company hopes to engage with a wider audience and solidify its position in the market.
Speaking on the association, Arvind Iyer, Head of Marketing, Piramal Finance, said, “As the nation’s passion for cricket transcends boundaries, we recognize that ‘Budget Bharat’ is the very fabric of India. Across the length and breadth of India, whether it’s a brief pause at a local Kirana store or a glance at a TV screen in a bustling electronics shop, a fleeting glimpse in a barber’s mirror, or a moment’s distraction in office corridors, cricket has a way of bringing people together in moments of joy, excitement, and shared experience. Our association with Sri Lanka Cricket as Associate Gold Sponsor for the India-Sri Lanka T20 series is a testament to our commitment to being with the nation, wherever they are. By supporting this series, we aim to empower the financial well-being of ‘Budget Bharat,’ aligning our purpose with the country’s love for cricket. Through this partnership, we seek to build meaningful connections, foster brand growth, and make a positive impact on the lives of those who share our passion.”
Upul Nawaratne Bandara, Head of Marketing, Sri Lanka Cricket, added, “We thank Piramal Finance for coming on board as the Associate Gold Sponsor for the T20 series. We are confident that this partnership will help them attain their goals and establish their presence as a leading name in the personal finance sector.”
As an associate gold sponsor, the financial institution will enjoy prominent branding opportunities within the stadium and during television broadcasts. The company will leverage this platform to enhance brand visibility and connect with cricket fans.
The association will also provide the finance giant with a platform to showcase its commitment to the financial well-being of the masses, particularly those residing in ‘Budget Bharat’. The company intends to leverage this opportunity to build strong relationships with its customers and contribute to the growth of the cricketing ecosystem
Piramal Capital & Housing Finance Limited, a subsidiary of Piramal Enterprises Limited, offers a comprehensive range of financial solutions including housing finance, retail finance, and corporate lending. The company has a strong foothold in the Indian market and is committed to driving economic growth.
Piramal Group’s finance arm joins a distinguished roster of sponsors including Mappls MapmyIndia, VOX India, Floki‘s PlayToEarn MMORPG Valhalla, Wonder Cement, and Spykar.
India recently clinched a 3-0 victory over Sri Lanka in the T20I series. The ODI series, which commences today at 2:30 PM IST, promises to be equally thrilling. Led by Rohit Sharma and featuring the return of Virat Kohli, the Indian team is poised to dominate. Both teams will be under the guidance of new coaches – Gautam Gambhir for India and Sanath Jayasuriya for Sri Lanka.