One of the most exciting players in the shortest format of the game, Suryakumar Yadav, has been onboarded as a brand ambassador by the homegrown food brand, Pintola.
In this development, the innovative top-order batter will be endorsing the brand’s range of nut butter and rice cake across different platforms. Pintola has announced the Mumbai batsman as a brand ambassador for the second time in a row.
Speaking on the collaboration, the company stated, “With this association Pintola is aiming to further strengthen its market share and connect with the young Indian consumer segment at the same time is committed to its vision of being present in 100 M households in the next 2 years.”
Commenting on the association, Mr Anand, Owner of Pintola, said, “We are extremely thrilled to renew our faith with India’s renowned cricketer Suryakumar Yadav who is without a doubt fast emerging as the most consistent batter in the Indian cricket team off late, His innovative approach and pursuit for excellence riding on his unique ability to hit the ball to any corner of the grounds. He truly embodies the values of the brand, something that seamlessly resonates with the idea of Pintola, which is has a holistic range of nut butter and extends much in the future that poses an apt step towards touching the new realms of healthy eating and living.”
On the continuation of the partnership, Suryakumar Yadav, said, “I am pleased to continue my collaboration with Pintola which has a strong commitment towards offering healthy food choices for consumers. I feel India is already on a journey to becoming a healthier nation which is much more conscious towards a healthier lifestyle. Through this partnership, I hope we can re-iterate the importance of healthy and rich food habits, something I firmly believe in.”
The FMCG company, Pintola, was founded in 2012 by Kamlesh Patel and since its inception has been one of the leading brands in its respective sector. The Indian brand has also made its mark in online sales across e-commerce mediums.
In the previous month, the company also onboarded the elite Indian football player, Sunil Chhetri, as its brand ambassador.
On the other end, Yadav will be seen on the field on Sunday against arch-rivals Pakistan in the highly anticipated ICC Men’s T20 World Cup 2022.