Aspect Sports extends its partnership with Pinkathon, the country’s largest women’s running event, as the official sports partner for the 8th edition of Pinkathon Delhi, which is scheduled to take place on March 8, 2026, coinciding with Women’s Day celebrations.
This event builds on the success of the Mumbai event, which saw an increased emphasis on training and growth in the women’s running community.
Aspect Sports will continue to focus on offering organised assistance to runners through specialised runners’ meets at the expo, as well as training tools to help athletes prepare for the Pinkathon Delhi event. The program focuses on starting the athletics adventure with “Her,” the female customer, in order to encourage more women to run for the first time.
“Women’s Day carries strong symbolism, but the real impact comes from what happens beyond the celebration,” said Aksha Kamboj, Executive Chairperson, Aspect Global Ventures. “Our association with Pinkathon is focused on ensuring that women who show up on race day have access to the right guidance, structure and support. It’s about creating opportunities that extend beyond a single event and encouraging sustained engagement with the sport.”
Milind Soman, Founder, Pinkathon, said, “Pinkathon has always been about encouraging more women to take that first step towards taking up the sport of running, irrespective of age, and background. With Aspect Sports continuing as our Official Sports Partner, we’re strengthening the support structure for that first step, as well as the subsequent ones, so that women can carry on with the sport, feel more enabled and motivated to do so.”
The Delhi edition maintains the “HER” concept, with the goal of moving women’s running beyond single-event participation to ongoing engagement. As the platform expands across cities, the association is seen as a step toward establishing long-term structure in India’s changing women’s running environment. The continued partnership also aligns with Aspect Global Ventures’ broader goal of bridging the gap between participation and performance-based support systems in sports and health.
Pinkathon has been around since 2012 and has attracted over half a million participants from various locations around the nation, making it one of the most well-known forums for women’s running in the country.
