Picklebay has expanded its investment in India’s rapidly growing pickleball ecosystem after being named the powered by sponsor of Team India for the Pickleball World Cup 2026, reinforcing the participation-led sports platform’s commitment to supporting the sport’s development at both grassroots and elite levels.
Under the partnership, Picklebay will support India’s Open and Junior national teams as they prepare for and compete at the Pickleball World Cup 2026, further strengthening its association with one of the country’s fastest-growing participation sports. The collaboration forms part of the company’s broader strategy to drive pickleball’s expansion through technology, community engagement and competitive opportunities for players across India.
Founded as a participation-led sports and lifestyle platform, Picklebay has established itself as a key enabler of India’s pickleball ecosystem by helping players discover courts, register for tournaments, connect with local communities and participate in organised events through its digital platform. Beyond player engagement, the company has played an active role in talent development, most notably through the Picklebay Zonals, which served as the official selection event for India’s Open team ahead of the World Cup.
Commenting on the partnership, Siddhant Jatia, Founder & CEO of Picklebay, said, “We are delighted to partner with Team India for the Pickleball World Cup 2026. At Picklebay, our focus has always been on growing the sport by creating more opportunities for players and making pickleball accessible to everyone. Supporting India’s Open and Junior teams at one of the biggest international tournaments is a proud moment for us. We wish the players the very best and look forward to seeing them represent the country on the global stage.”
The partnership underscores the growing commercial momentum surrounding pickleball in India, with sports technology companies and emerging brands increasingly investing in the sport as participation continues to accelerate nationwide. By extending its support to both senior and junior national teams, Picklebay is positioning itself not only as a digital platform for recreational players but also as a long-term stakeholder in the development of India’s high-performance pickleball pathway.
The Pickleball World Cup 2026 will be held in Da Nang, Vietnam, from August 30 to September 6, bringing together leading national teams from across the world. For Picklebay, the partnership offers an opportunity to enhance its brand visibility on the international stage while contributing to India’s ambitions of establishing itself as a competitive force in global pickleball.
