The National Football League’s Philadelphia Eagles announced a new multi-year deal with DraftKings. The online gaming and betting operator will be the Official Daily Fantasy Sports Partner and Official Sports Betting Partner of Eagles.
As per the new agreement, DraftKings will receive exclusive naming rights to Lincoln Financial Field’s field club, a premium lounge that will be called The DraftKings Field Club. The club will offer a true VIP experience and exclusive game-day access that will feature an on-field viewing area in the north end zone, hospitality arrangements in the private club space, and additional benefits. The DraftKings Field Club will open its doors to ticketed guests once the in-person sports experience returns to Lincoln Financial Field.
Along with naming rights of the premium lounge, DraftKings’ branding will also be integrated throughout a number of the Eagles’ social media channels and digital assets, including training live streams, in-game branding, videoboards, and signage at Lincoln Financial Field.
The betting company will also have a strong branding presence on Eagles-affiliated broadcasts and will have sponsorship activations included in the team’s annual NFL Draft Party.
DraftKings will also deliver Eagles Stat Showdown, a new free-to-play game that will give fans the opportunity to win weekly prizes throughout the NFL season. More information on Eagles Stat Showdown presented by DraftKings can be found by visiting the website of the betting company
Catherine Carlson, Senior vice president of revenue and strategy at Eagles, “Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level. DraftKings has established itself as an emerging leader in the sports and entertainment space with an already strong presence in Philadelphia.”