The PGA Tour has announced a new multi-year marketing partnership with TruGreen. As per the new partnership, the lawn care company is designated as the Official Lawn Care Treatment Provider of the PGA Tour, PGA Tour Champions, and TPC Network.
As an official marketing partner, TruGreen will collaborate with PGA Tour and TPC Network on research and development opportunities along with producing educational content about lawn maintenance.
The company will also run campaigns on digital channels and the PGA Tour’s website. It will also continue to broadcast commercial films during breaks in live telecasts of the game. It will also host events at various PGA Tour events, including the World Golf Championships-St. Jude Invitational in Memphis.
TruGreen has previously partnered with First Tee to support students with pursuing careers in agronomy, plant science, and other science-based professions. The lawn care company will support professional development and educational sessions for Scholars.
Brian Oliver, PGA Tour Executive Vice President of Corporate Partnerships, said, “We are delighted to welcome TruGreen to the PGA Tour and are thrilled to see their commitment to the First Tee College Scholarship Program. This is a natural partnership as our sport relies on outstanding agronomic practices to provide our members with the best playing conditions each week.”
John Cowles, CEO of TruGreen, said, “At TruGreen, we take immense pride in creating beautiful, green outdoor spaces where individuals can enjoy living life outside. This mission makes our partnership with the PGA Tour a natural fit. We are excited to support the impactful work of First Tee while joining our science-based expertise and tailored approach to lawn care with the agronomists of the TPC Network’s iconic courses.”