The PGA TOUR has announced a contract extension with American Express as the title sponsor of The American Express in La Quinta, California, until 2028. The annual competition, which consists of a unique pro-am format will take place from January 20 to 23 at PGA WEST Stadium, PGA WEST Nicklaus, and La Quinta Country Club.
Stephen J. Squeri, Chairman and Chief Executive Officer of American Express, said, “Giving back to the community while celebrating the passions of our customers is at the centre of what we do at American Express. We’ve seen the positive impact this tournament has on golf fans and the local community in the Coachella Valley. We’re honoured to continue this legacy by extending our role as title sponsor and growing the total charitable funds raised to support so many outstanding local organizations focused on helping small businesses, the health and wellness of the community, youth sports, education and more.”
Since its inception in 1960, the competition has raised nearly $63 million for a variety of non-profit organisations in the Coachella Valley that work to improve the lives of Valley residents. The American Express Foundation has donated $2.1 million to Coachella Valley-based charitable organisations in just two years and plans to continue making a significant impact in the local community for many years to come.
Jay Monahan, PGA TOUR Commissioner, commented, “Extending our partnership with American Express secures the future of PGA TOUR golf and its impact in the Coachella Valley for years to come. In the past two years alone, American Express has helped produce tremendous growth and awareness for this historic event, offering up a great field and a first-rate tournament experience. All this while generating significant charitable impact in the region.”
The American Express field includes world No. 1 ranked player Jon Rahm, Phil Mickelson, a 45-time PGA TOUR winner and World Golf Hall of Fame member and FedExCup champion Patrick Cantlay. South Korean Si Woo Kim, who won The American Express last year by one stroke over eventual FedExCup champion Patrick Cantlay, will defend his title in 2022. All four rounds will be aired live on Golf Channel and streamed on ESPN+ throughout the weekend.
Moreover, PGA TOUR has also extended its collaboration with the social media platform, Twitter. Along with this, PGA TOUR’s contract with FanDuel and SiriusXM has also been extended until 2024.