PGA Tour, the leading organiser of professional golf tournaments in the United States and North America, has announced a partnership with Procore Technologies, a leading global provider of management software for the construction industry.
As part of the deal, the brand has been named the title sponsor of the PGA Tour’s Napa tournament, thus naming it Procore Championship.
The Procore Championship will be kicking off the 2024 FedExCup Fall Season at Silverado Resort from 9 to 15. All four rounds will be broadcast nationally on Golf Channel and Peacock, alongside PGA Tour Live on ESPN+, offering featured group coverage on Thursday and Friday.
The Procore Championship first took place in 2007, and it has been held at Silverado Resort since 2014. Sahith Theegala, a California native, won his first PGA Tour event in 2023, defeating S.H. Kim by two shots.
PGA TOUR Chief Competitions Officer Tyler Dennis, said, “We are thrilled to welcome Procore to the PGA TOUR family as title sponsor of an event that offers a unique combination of PGA TOUR golf and hospitality in a setting that only the Napa Valley can offer. Sahith Theegala’s first PGA TOUR win in Napa last year in front of dozens of friends and family was one of the great storylines of the season, and we are excited to have the Procore Championship lead off year two of the FedExCup Fall.”
Sarah Hodges, Chief Marketing Officer, Procore, commented, “We are honored to partner with the PGA TOUR as the title sponsor of the Procore Championship. This partnership reflects our commitment to community and innovation, two values that are deeply ingrained in both construction and golf. We look forward to kicking off the 2024 FedExCup Fall Season with the Procore Championship and supporting the Napa Valley community through this prestigious event.”
Procore, the premier software supplier for the construction industry, serves over two million customers worldwide who are constantly constructing people’s worlds and communities. With insights based on data, Procore’s platform helps construction professionals manage projects, communicate, and record more efficiently. It also adds predictability to every stage of the building process. A number of PGA Tour-related projects, like the building of PGA Tour Studios, a new multi-media production centre scheduled for completion in January 2025, have benefited greatly from the company’s extensive platform.
Net earnings from the Procore Championship will go towards non-profit organisations via the Impact Through Golf Foundation Napa Valley, which funds charity organisations around the nation, with a focus on the larger Napa Valley area. The Procore Championship has recently benefited several charities, including the Ole Health Foundation, the Boys and Girls Clubs of Napa Valley, the Cameron Champ Foundation, First Tee – North Coast, Queen of the Valley Foundation, Jameson Humane Rescue Ranch, Napa Valley Community Foundation, Youth on Course, and Travis Air Force Base Reserves.