PGA Tour inks multi-year partnership with Kowa

The brand will utilise PGA Tour's logo in marketing materials that will be seen across the Japanese market.

The PGA Tour has announced a new multi-year partnership deal with a Japanese specialized trading firm and manufacturer, Kowa Company, Ltd. In this deal, Kowa’s Vantelin has been labelled as the official pain relief gel, cream, patch, tape and support sleeve of the PGA Tour and PGA Tour Champions.

Kowa is a global enterprise which is active in multiple business areas ranging from research to production and sales, such as pharmaceuticals and medical equipment. Unprescribed ointment pain relief muscle and joint pain management gels, creams, tape or patches, and muscle and joint support sleeves aimed for pre-injury protection are all Vantelin products.

Kowa will initiate this new accord by partnering with PGA Tour players. Moreover, the brand will also utilise PGA Tour’s logo in marketing materials that will be seen across the Japanese market, such as on national television.

PGA Tour, Executive Vice President of Corporate Partnerships, Brian Oliver, said, “The PGA Tour’s global reach coupled with Kowa’s world-wide enterprise creates a great partnership for our first-ever OMP in Japan. The PGA Tour has a strong history of partnerships with Japanese brands, and we are thrilled to welcome Kowa to the PGA TOUR family.”

Kowa Group Managing Executive Officer Takahiro Hayakawa, commented, “We have supported golf for many years, and we are truly honored to further expand our presence in golf with the PGA Tour by becoming the first regional Official Marketing Partner in Japan. We are very excited about this partnership and the opportunity it will provide us to continue to build international brand awareness.”

PGA TOUR Asia Pacific General Manager Chris Lee, said, “Kowa is a top pharmaceutical brand in Japan with a rich history and strong reputation. Kowa has also been an avid supporter of golf through its title sponsorship of the Vantelin Tokai Classic on the Japan Golf Tour and the KKTcup Vantelin Ladies Open on the Japan LPGA. We are honored to enter into this multiyear partnership with Kowa and very excited about our journey together.”

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